A FACE TO THE NAME: Who, Where, When, Why, and How. ..
My name is Cliff Wallace and I am an LSU graduate (Geaux Tigers) from Baton Rouge, Louisiana. I founded Import Face-Off (IFO) in 2001 when I was 22 years old. At the time, I was not a promoter, but a Medical Technologist who happened to also be a casual Import fan. I owned a supercharged, nitrous Acura Integra that ran 12s in the quarter mile (somewhat fast in those days). The local Import enthusiasts and I were tired of only bracket racing for trophies against domestics every weekend at the local drag strip. Since the track would never host an Import only event, I decided to step up, rent the track out, and host one myself. I risked every penny of my savings into the event for track rental and winner payouts. The first IFO flier was actually a picture collage I glued together and printed off the copy machine at work. On race day the weather called for a 70% chance of rain. I was a nervous wreck! All of my money and hard work could all be for nothing and Import Face-Off was looking to only be a dream. Despite the bad weather and to everyone's surprise, 1900+ attended the first event! Today, IFO has grown from a small, local race in South Louisiana to the largest touring Import series in the nation with 30+ events annually! Our 200th event was in 2013.
Our race tech inspector is Micah Peavy who also works for IFO series sponsor, Lightning Motorsports. He became hooked into the scene after beating me in the bracket finals during a race back in 2001. Micah later became a regular winner in the FWD class with his daily driven, 10 second Honda Civic. He now pilots the 10 second, "IFO GTR" at regional events.
Other IFO staff members include Judges, Richard "Dick" Wong, Jerron Warren, Danny Holsomback, Oliver, Long, Michael Rochman, plus Jeffrey Natanael (office assistant), and my wife, Kellie Phan (office assistant).
The main reason IFO has succeeded while most all other Import tours have failed is because it is run by true Import enthusiasts who are honest, hard-working individuals. IFO is not some big corporate structure that is out of touch with the scene. We never worked for the media and we were never professional racers. We are regular, every day Import fans and even now, you will still see us attending meets, socializing on Import forums, and competing at other events. We are very personable and devoted to providing quality, sportsman level events for the national Import community. Feel free to introduce yourself to us at any IFO event.